This came from the Ash Wednesday devotion from Higher Things.

Giving things up in Lent isn’t to make ourselves feel bad. It’s to remind ourselves that the things we think are most important aren’t. That the things we think are our treasures aren’t the true treasures. So what is the true treasure? It’s not self-denial or feeling a certain amount of sorrow for our sins. The treasure, as it is in every season of the Church Year, is Jesus!

Just something to think about.